As we are preparing to participate in the Joplin Business Expo 2015, it got us thinking about why it is important to participate in events like this. Whether it is a local Chamber of Commerce event, a niche event such as a Bridal Expo or a large, international Business Expo, there are common elements that make attending worthwhile.
Top Reasons To Participate In A Business Expo
- Potential Leads: The lifeblood of a business will always be leads, and a business expo is a perfect venue for making contact. It may be a business to business contact made during the business days or a business to customer contact made during the “public” days. Either way, a business expo presents an excellent way to meet new prospects. Make certain you have plenty of business cards to hand out.
- Exposure: Even if you are not able to visit face to face with someone during the business expo, your company will receive incredible exposure just by having a presence. People will remember seeing you there, so make your display as attractive as possible. Most expos will have a handout “bag” for attendees that you can place something in to remind people of your business. Make it something they will keep around for a long time, like a business card magnet, a pen, or a calendar.
- Networking: Even if they are not potential customers, it is always good to get to know and become known by other members of the business community. If they do not need your services personally, they may be able to refer new customers your way. Networking is one of the best ways to take advantage of being a part of a business expo.
- Discover ways to improve your business: While you are interacting at the business expo, you may very well find something new that is available that would be of benefit to your business. It is easy to miss new products and innovations when we are “secluded” in our business. Keep your eyes open for new ideas/products that can help your business grow.
There are likely many more great reasons to be a part of a business expo, but these are all reasons we are heading out today and tomorrow. As you plan for your next business expo, let DataGraphics Printing help you make the impression that best represents who you are. Call today! 417-319-4833