Printed brochures are a valuable marketing medium. First off, they’re tangible and affordable; thus, making them most small business owner’s swiss army knife. Yes, if you have a good copy writer they can cut to the quick and provide all the information a client needs to assure themselves your core competencies are ideal for they’re need. Of course, you website address sited in your brochure can confirm they’re interest.
Here’s a great tid-bit about this very issue from Danny of Positive Images UK and here’s what he had to say,
Printed Brochures and Marketing
Any savvy marketer will tell you the importance of brand awareness for a successful business. If a potential customer doesn’t know who you are then when they require our product or service, they don’t think about you. Brochures can be a form or direct marketing, blanket advertising or even re-marketing depending on how they’re distributed, but in any instance they still aid in increasing brand awareness….via Winning Business with Printed Brochures and Flyers | Positive …
Printed brochures are a fantastic tool to use in your direct marketing efforts. A professional brochure contains enough space to spell out the basics to prospective customer and provide them with information about where and how they can learn more. So, you should have a brochure in your marketing arsenal and don’t forget to use technology to your advantage! You can refer to a post I wrote last week to learn a little bit about integrating technology into your marketing campaigns.
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