Top Menu

Marketing And Hit Promotional Products!

Share the joy

If you ask promotional marketing professionals what are their hit promotional products? You may hear many different answers, but those items most often named will be pens, glassware and custom apparel! Promotional products for small businesses with limited budgets are a staple and have great longevity and return on investment.

This is especially true if you remember a few rules of the game. The biggest hit promotional products are not always the best unless they meet certain criteria. Two key items to remember are utility and longevity.

Here’s How To Ensure You Pick Hit Promotional Products

Many small businesses don’t think about these things before investing their hard earned money working to have hit promotional products. But, both of these utility and longevity are critical, if you desire to get the most from your promotional dollars. We pulled the two factors from the Fast Company blog and we have provided a link to the whole article, but these two factors are where we recommend you focus your decision making process, first utility…

Focus on utility first.

Don’t be a Scrooge when it comes to investing in your item’s durability. One of the best things about promotional products is their potential for persistent communication. Suppose you’ve selected a 29-cent pen. Its ink cartridge will run out in three months. Why not choose an 80-cent pen designed to last a year? Chances are, the marginal cost difference is trifling compared to your overall marketing spend—and you would quadruple the amount of time that pen will be working for you.

…via Does Swag Work? | Fast Company | Business + Innovation

Secondly, you decision definitely needs to center around utility! It’s a hit promotional product if, one your customers keep and use the item for a minimum of a year. So, to be have hit promotional products you must choose products with day to day utility in the life of your prospects.

Next you need something which will go the distance. What’s the recommend distance? Of course the longer they keep it the better, but twelve months should be your benchmark. So, you need to take this into consideration when working to generate hit promotional products into your marketing strategy! Again, Fast Company had this to say…

Invest in staying power.

Don’t be a Scrooge when it comes to investing in your item’s durability. One of the best things about promotional products is their potential for persistent communication. Suppose you’ve selected a 29-cent pen. Its ink cartridge will run out in three months. Why not choose an 80-cent pen designed to last a year? Chances are, the marginal cost difference is trifling compared to your overall marketing spend—and you would quadruple the amount of time that pen will be working for you.

…via Does Swag Work? | Fast Company | Business + Innovation

So, still not sure as to what would have both utility and longevity? Don’t worry we have your back! You should click or call 417-319-4833 and ask a promotional product professional if they have any good ideas for your industry. They most likely have the experience you need to succeed!

Rodney Noran (44 Posts)

Rodney has been in marketing and sales for over 30 years. He has an in depth understanding of marketing and is extremely creative in helping small business owners fill in the gaps of the marketing game plans. He has been an independent account representative with data graphics since June of this year.


, ,

No comments yet.

Leave a Reply