Boy, Promotional Calendar Marketing, where do I start? I’ve actually started this post three different times. It’s been crazy around here, for sure.
Okay, enough about my issues. Our goal with promotional calendar marketing is to first and foremost create top of mind awareness. Here’s the first thing you must remember about your prospects. They have incredibly short memories. In fact, a study found that consumers have 10% memory loss monthly! This means your ad and offer will disappear completely from their minds with-in 10 months of them having first seen it.
Crazy, but you yourself know its true. This is why you’re considering a calendar, because it prevents memory loss! Second thing to remember, if you are to win new customers while using promotional calendar marketing, you must engage your prospects and get them to take action! So, how do you do that?
Oh, do you know what action you want them to take at some point during the twelve months they’re using your calendar? You absolutely want them to join your list and get envolve in your brands conversation. Not having a conversation with your customer base? Then you really are dropping the ball.
Where’s the conversation being held you ask? On Facebook, Twitter, LinkedIn and your blog or at least it should be! Guess what? Your promotional calendar marketing is the perfect place to grow your list and flame the fires of the conversation.
Promotional Calendar Marketing tools
1. QR codes
You should have your web guy create 12 un-indexed landing pages on your website. Then create a QR code for each month. The landing pages must not find their way to search engine indexes, period! You want the 12 gifts to be special and only for those who have your calendars. At least until they refer they’re friends. Then you hope they go viral!
On these landing page you should put your most popular Facebook post and invite them to like, comment or share the post. Because this gives you opportunity for viral expansion. Hopefully your calendar owner’s friends will pick-up on the offer and boom, smash hit! Yes, you can embed Facebook post on your website.
Hashtags on both Facebook and Twitter are used quite often for event and community. Here’s where you can blast out your monthly promotion and get everyone talking about it. It works something like this. When you create a hashtag on Facebook it creates it’s own Facebook page. Then invite your fans to promote the hashtag themselves in other post… Oh, You too!
3. Twitter & SMS
Here’s a great little subscriber tactic and you can easily move them from one list to another, but more about that another time. Right now, I want to introduce you to a way you can create a great little flash promotion. You prospects and customers do not have to have a Twitter account for this to work… Let me say that again. No one has to have a Twitter account to participate in this promotional calendar marketing tactic!
You must create a Twitter account if you don’t have one. Yes, you have to have one to use this easy list building strategy. Oh, it’s probably important to pick a Twitter user name that fits tightly with your promotional calendar marketing’s current month campaign offer. Let’s say for grins your selling cupcakes. Your Twitter user name might be CarlsCupcake this become the keyword your list will follow on Twitter.
Now, to build the list. Let’s say its May and Mother’s Day is our promotion for the month. In May first’s block where going to invite our promotional calendar users to text CarlsCupcake to 40404 and when they do they’ll receive every tweet you send from then on. Yes, they can stop anytime by texting ‘Stop’ to 40404. So, for the two weeks prior to Mother’s day you can promote your cupcakes as a way to celebrate Mother’s Day.
Okay, are you getting the idea? They’s many more technological ways to build your fan base and rule the day. If I don’t stop here you’ll have to dedicate the whole week to this one post… LOL;-)