If unique promotional products are not currently being used in your marketing campaigns, you are likely making a big mistake. There are numerous awesome benefits to be found when you use them and it is time to stop ignoring them. You want people to recognize and remember your name, message and logo, right? No matter the size of your company, unique promotional products can help you achieve that goal.
Unique Promotional Products Keep You in Front of Your Customers
As noted in this great article from Bert Martinez at moneyforlunch.com:
Advertising can be extremely costly, especially when you think of TV and radio ads. That kind of advertising helps to target a large amount of people, but at the cost of a large chunk of your marketing budget. However, using promotional products is usually inexpensive and simple. You’ll still get plenty of effective exposure, so it’s a winning situation. With T-shirts, for example, the receiver might wear it to the gym, shopping, or somewhere else where they will be spotted by a lot of people. This is a walking advertisement for your company, and it hasn’t cost you very much at all. You’d pay much more for a billboard, TV ad, or even a radio ad. It makes sense!
Great Items to Use for Giveaways
People love to receive free stuff in the form of giveaways, especially if the products are useful enough to be used everyday or most days. This is a foolproof business idea! How valuable the item is to you doesn’t stop at the person you gave it to though, definitely not. It is more than likely going to be seen and used by many people, which will in turn enhance your exposure. Everybody who sees it will think of your brand, and may feel inclined to work with you. Even if the promotional items you give away are perishable, such as hot drinks, the receiver will remember you positively.
Promotional items tend to be kept for lengthy periods of time. That means your name stays in front of your customer longer (and likely more often) than most other advertising mediums. Isn’t it time you started using unique promotional products to get your brand in front of your customers? Give us a call today.